Ecofusion

Google Earth Now Embeddable

Since Google Earth launched a few years ago Ecofusion has produced a number of public information campaigns related to conservation and renewable energy using the virtual globe technology. In fact we like to think we’ve pushed the envelope since the beginning of virtual earth’s appearance in the web 2.0 world, launching one of the very first google earth video campaigns and download-able file packages working alongside of SkyTruth - Upper Green River Valley - A View From Above , with over 20,000 views of the video product on YouTube and a 5 star rating from the Google Earth community for the KMZ file production.

Now Google Earth is making it easier to show Google Earth products on the web with embeddable gadgets, similar to embeddable videos from YouTube and other video sharing sites. As widgets, gadgets, and APIs become more effective, leveraging the power of Google Earth will be more effective as it becomes more accessible for non-technical users. Removing the step of making viewers and users download and launch Google Earth will be critical for dissemination across the web.

To show just how easy the Google Earth team has made the step, we took the KMZ file location for a new PEW’s Campaign for Responsible Mining Google Earth product just released today and plugged it into the easy to use gadget maker provided by Google. (Shown above).

Video & Multimedia Package for Wilderness Society’s Better Energy Campaign

Last year, Ecofusion worked with The Wilderness Society and SkyTruth to produce a multimedia package for an online public information campaign called, Better Energy, about oil and natural gas drilling in the Rocky Mountain West.

The idea, highlight the impact of the hundreds of thousands of oil and gas wells that are impacting western lands, while also providing the tools and information for stakeholders to plan for and encourage responsible energy development in the Rocky Mountain West.

In order to complete this project we worked with SkyTruth and the Wilderness Society to develop a multi-component approach that integrated Google Earth as the critical tool for representing the issue at hand. Here are the components we delivered for the project:

• 5 Google Earth Files for each state showing oil and gas leases for the last 100 years, including a time lapse animation for Wyoming between 1900 and 2007. Download the files here (Colorado, Wyoming, New Mexico, Utah, and Montana)
• Production and development of a three and a half minute mini-documentary called The Rocky Mountain West: Natural Gas and Oil Drilling (seen above)
  
• A shorter 40 second call to action video incorporating similar components