Strategic Communications
Ecofusion works with clients to develop or fine-tune their company’s or organization’s message and methods for delivering messages and brands. In the long run, the way an organization communicates defines its success. Ecofusion works with our clients to craft and articulate a message that will bring results.
strategic communications consulting
In the modern era of mass and targeted communication, it is essential that your organization or company have a well defined business communications plan and strategy. In our approach to business communications we plan and manage strategy for marketing, branding, customer relations, advertising, public relations, media relations, community engagement, reputation management, online communications, and event management. With many of these running concurrently it is critical that execution is exact and effective. We bring all of the elements together in documents and execution plans.
communications audits
When planning your next communications effort, understanding how all of your systems have worked in the past is critical to achieving success in the future. A communication audit will help your organization understand the quantifiable and qualifiable results of your efforts.
asset assessment
What types of assets, such as media, communications tools, and information, do you have available? What communications systems do you use? How can your company prioritize what systems to upgrade for a specific project? We help you review all of your assets, work with staff to develop better systems, and identify the areas you need to grow out your approach.
constituent scan
Understanding who your audience is a given. Using advanced tools and strategies to segment and develop messaging for each of your specific niche consumer or support groups is even more important. We deliver a segmented analysis of the audiences you know about, help you understand who you are missing, and focus your efforts on how to reach all of the above.
information architecture planning
Building a set of information that explains your services, mission, or business proposition is very similar to building a house. If your company haphazardly constructs language and ideas about your company, the materials won’t support your objectives. With a thorough group- and individual-focused planning process, we outline and finalize an architecture that you can depend on.