> overview
the difference

With the rapid growth in the sustainability and social enterprise sectors it may be a bit harder these days to wade your way through the firms serving these areas.

In our name and in our practice we feel that we stand out among traditional pr firms, ad agencies, and individual business consultants that are tagging themselves as “green” centric. There are a number of factors that we feel separate us from the growing movement to cash in on the “green rush."

commitment.
We are not just about taking advantage of the trend. Ecofusion has a long history of being committed to efforts in the environmental and social cause sectors. Our principals and associates have dedicated their lives and careers toward solving social and environmental challenges and our business is rooted in a whole hearted commitment to strengthening communities. We believe that our commitment manifests itself in our own commitment to become carbon nuetral, who we work with, and the sourcing and business practices we institute.

no hidden agenda.
We don’t have a hidden agenda. Our only mission is to help companies working to strengthen communities and the sustainability sector. Therefore we don’t have to hide behind false names and marketing facades. We are out in the open about whom we represent and why we are representing them, because we believe all our clients are doing good work. As a result we leverage ourselves as that small grass roots company that earns respect from media outlets, interactive publications, and the world of independent bloggers.

a comfortable size.
Not too big, not to small, just right. That’s the way we think and act. Ecofusion is not a corporate focused PR firm, nor do we specialize in working only with non-profit organizations. We understand that our clients need a fusion of services and expertise from both worlds.

a legacy of management.
Why buy a car without a steering wheel? Some agencies love when you come hobbling back for more help or to have them help you with what they just delivered to you. Built into our strategy is an ethic we like to call a “legacy of management”. The moment a client lets go of our hand and can operate successfully without us we are content. The legacy we give to companies is one of self management. To us, that is a well prepared change maker.

niche and sector expertise.
Knowing how to reach people is important. Knowing how to talk to them is a completely different tactic. Talking green and socially responsible is becoming so popular that the chatter and the language is folding over on itself. Because we only focus on specific sectors we know the trends, track what messages have been used, and how to develop innovate approaches.

a company that means something.
The name brand Ecofusion is more than a catchy name. It means something. Coined in 1999 by Thom Wallace the term is part active and part societal prediction. First, we believe that our company can help sustainability and socially focused businesses and organizations reach consumers, citizens, and leaders. Secondly, we believe that the term “Ecofusion” represents an impending time in which the world will ultimately fuse, by choice or inevitability, social and ecological considerations into every decision process. What we see happening in the world today makes us believe that our brand is truly an emblem of hope.