northwest SEED
Growing Community Energy
Northwest SEED (Sustainable Energy for Economic Development) is one of the leading organizations in the country working to build community based renewable energy projects. While their expertise is nationally renowned, their programs focus on Washington, Oregon, Montana, and Idaho. The policy and program organization asked us to help raise their profile as a leader in community energy.
The New Look of Community Energy
Northwest SEED needed help developing a suite of communications products to make their outreach more effective.
With a wide portfolio of projects, including community wind project development, campus organizing, technical/educational publications, and policy advocacy, Northwest SEED needed to ensure that each product was tailored to be most accessible to a different audience.
Ecofusion drew on their familiarity with the commercial, non-profit and public sectors of the industry to produce audience-appropriate outreach materials for each project.
An Expert Guidebook Made Easy
Northwest SEED collected expert advice and authored a guidebook to demystify the project development process for project managers, landowners, and permitting authorities. Guidebook project managers turned to Ecofusion to deliver a print product that would use design functionality to make the information accessible and engage a wide variety of readers.
The final product provides the background information on community wind development and lays out the complex components of a project, including permitting, financing, assessing a wind resources site, ownership models, interconnection, and sources of financial assistance.
Launching Community Energy
Because of the popularity of the release of the Community Energy guidebook, Northwest SEED launched a subsequent website to serve as the online extension of the book.
Northwest SEED engaged Ecofusion to work on a public relations strategy session to highlight the existing programs of the organization and create a cohesive top level message that the organization could move forward with in press releases and on the web.
Combining mission development work and PR strategy we helped move the organization’s language development forward while also launching the guidebooks website with a PR campaign that resulted in coverage through out the Pacific Northwest and in trade publications.