ecogreen-living
Washington, DC store owners Keith and Donna Ware launched the first green home product store in the region in 2006.
Ecofusion worked with Keith and Donna to develop a comprehensive brand identity for their green products retail store. After making sophisticated updates to the company’s website, Ecofusion coordinated a website relaunch with the physical store reopening, generating media coverage for this mission-driven small business.
Creating an Eco-Franchise Brand
For Keith and Donna Ware, their family-owned store is more than a retail outlet for home and lifestyle goods. Each product they carry has been carefully selected for its compatibility with their mission. By offering a suite of practical green, organic and fair-trade products from their storefront in a busy commercial district, Eco-Green Living makes it easy and convenient for consumers in the Washington, DC metro area to make informed, healthy choices.
Ecofusion worked with Keith and Donna to develop an updated brand identity, logo, and brand strategy that effectively communicates their vision for the green store of the future.
Re-launching eco-greenliving.com
When Eco-Green Living opened its doors, they needed to complement their retail storefront operation with an updated online presence. Ecofusion prepared Flash content for an updated website that educates consumers about Eco-Green Living’s purpose and principles and drives traffic to the store’s Washington, DC location.
Utilizing The Green Festival, the world’s largest green consumer product show, as a platform, Ecofusion developed a thorough press relations campaign tailored to Eco-Green Living’s goals and aspirations. The result was regional media exposure and a new website that brought in local and international traffic. In addition to neighborhood coverage, Eco-Green Living was featured on Fox News, The Washington Post, and NPR.
Eco-Green Living needed a new interactive promotional flash piece for the front page of its website. The Ecofusion team identified the five strategic sales areas for the store, wrote the copy, worked with the store’s suppliers to gather images, created a simple design, and built the flash piece for the client. The extensive work by Ecofusion highlighted Eco-Green Living’s diverse products and customer interests.
The flash slide show is one of the most visible marketing elements on the Eco-Green Living website.