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Toney
had exceptional word of mouth publicity;
however, Toney’s label needed
enhancement. By fine-tuning Toney’s
brand and market identity, Toney
was able to take his products into
new and broader markets. The increased
revenue stream was a welcomed bonus
to this gentle man.
Toney
came to Ecofusion to leverage our grass roots knowledge
of the language and design vocabulary of organic,
green, and natural. Toney engaged Ecofusion to develop
a brand that could represent multiple products, speak
elegantly about his humble company, and build a brand
legacy that would withstand the test of time. One
of our greatest challenges was to build a brand that
would live up to Toney's exciting taste for life
and food.
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