Ecofusion

Client: American Wind Energy Association (AWEA)

Can a communications strategy shape the direction of an entire industry? Absolutely.

The American Wind Energy Association (AWEA), the Washington, D.C. based trade organization representing the global wind energy industry in the United States, was looking to implement groundbreaking communications strategies for both the small wind market and the utility scale wind energy sector. Over a two year period Ecofusion delivered a portfolio of strategies and solutions that led to industry changing results.

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Introducing a New Fuel Solution

Cobalt Biofuels, an early stage venture-backed biofuel startup, came to Ecofusion for our experience in the renewable energy industry. With a revolutionary concept for a next generation fuel and an inherent sustainability value proposition, Cobalt asked Ecofusion to build an identity, a story, and a public relations platform to spread the word about biobutanol and the range of solutions the company will develop in the future.

After working closely with the Cobalt Biofuels executive team to construct and deliver a new biofuel brand and message systems, Ecofusion moved forward with implementing a third phase of the communications strategy; planning and managing a press and media rollout for major milestones in the company’s early development.

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Re-Launching D.C.’s Green Store

Washington, D.C. store owners Keith and Donna Ware launched the first green home product store in the region in 2006.

Ecofusion worked with Keith and Donna to develop a comprehensive brand identity for their green products retail store. After making sophisticated updates to the company’s website, Ecofusion coordinated a website relaunch with the physical store reopening, generating media coverage for this mission-driven small business.

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Growing Community Energy

Northwest SEED (Sustainable Energy for Economic Development) is one of the leading organizations in the country working to build community based renewable energy projects. While their expertise is nationally renowned, their programs focus on Washington, Oregon, Montana, and Idaho. The policy and program organization asked us to help raise their profile as a leader in community energy.

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