Branding

Brand concept design
Constituent research and brand positioning (market opportunity and threats, brand perception, key audiences, constituent or influencer insights)
Target audiences and brand-building strategy
Create trademark brand names and logos and developing key brand messages
Create Brand Hand Book
Create marketing communications strategies (see marketing/ influencer programs) and counseling organization
Create interactive e-material that articulates and reinforces the brand

Case Study: See Cobalt Biofuel