Ecofusion

We developed the Cobalt Biofuels logo into an identity that would speak to its multiple business audiences.  Our goal was to elicit the feeling of a sustainable fuels brand and allow for the brand to grow into a commercial brand as the company evolved by introducing additional offerings.  Like any brand it was crucial that we build a design that could stand on its own and for the mark to resonate with Cobalt’s core audience.

 In order to develop the appropriate brand characteristics in addition to the logo, Ecofusion created a 20-page brand strategy document after consultation with industry experts and the company’s executive team.  This brand strategy document established the foundation for future design and messaging considerations.